PET Wellness you can trust

We're all about helping pets live their best lives. That's why we make health supplements that dogs (and their humans) can feel great about! The best part? They won't break the bank.

SHOP NOW

Find the Perfect Supplement

Shop All

Hip & Joint

chicken-flavored SOFT CHEWS

Keep your pup moving with hip and joint support, whether they’re zooming around or lounging by your side.

Learn More

Calming

HICKORY SMOKE FLAVORED SOFT CHEWS

Help your pup get through stressful moments with ease—whether it’s thunderstorms, visits to the vet, or even fireworks.

Learn More

Multi Vitamin

HICKORY SMOKE FLAVORED SOFT CHEWS

Every soft chew is packed with essential vitamins and minerals to support your pet’s overall health.

Learn More

Multi Functional

HICKORY SMOKE FLAVORED SOFT CHEWS

Each soft chew supports 8 key areas: hips, joints, skin, coat, gut, digestion, immune health, and heart wellness.

Learn More

Allergy Pro+

HICKORY SMOKE FLAVORED SOFT CHEWS

Each soft chew supports your dog’s immune system and promotes healthy skin and a shiny coat.

Learn More

Skin & Coat

HICKORY SMOKE FLAVORED SOFT CHEWS

Each bite helps to support softer skin, reduce normal shedding, and achieve a glossy coat.

Learn More

Flea & Tick

HICKORY SMOKE FLAVORED SOFT CHEWS

Support your dog’s natural defenses against fleas and ticks. Each soft chew is packed with vitamins that help maintain a lustrous coat and healthy skin.

Learn More

Probiotic

HICKORY SMOKE FLAVORED SOFT CHEWS

These soft chews are perfect for switching to new food and easing occasional tummy troubles.

Learn More

Pill Treats

CHICKEN-FLAVORED SOFT CHEWS

Giving your dog their medication is as simple as giving them their favorite treat.

Learn More

Trusted By Vets, Loved By Pets

When it comes to quality, we never take shortcuts. That's why all of our soft chews are made with carefully selected, high-quality ingredients to support your dog's health and wellness. (Plus, their flavor is so good, even the pickiest pups are on board!)

VETERINARIAN
rECOMMENDED
PROUDLY MADE
IN THE USA*
COLD-FORMED
SOFT CHEWS
BETTER
VALUE

*with globally sourced ingredients

New!

Digestive

Probiotic

Got tummy troubles? Whether they're from a new food, antibiotics, or an 'uh-oh' diarrhea day, we've got it covered.

What Pet Parents Are Saying

Don't just take our word for it!

"A few years ago, my dog started to have trouble getting up on the couch or the bed. I brought her into the vet, and they recommended I put her on a joint supplement. After looking around and reading reviews, I decided to try the Vet IQ Hip & Joint. IT WORKS. She improved quickly and regained some of her mobility. Now, she is still an elderly dog and will never have puppy joints again, but this product truly improved her pain and mobility."

Brooke

"I decided to try the Calming soft chews on my dog since he is one of those that is terrified of loud sounds. The Fourth of July, every year, is terrible with his anxiety and fear. I've tried other products, but NOTHING seemed to help. These chews were not only easy to give to him and ensure he ate both of them, but he actually took a nap about 30 minutes later. No whining, no pacing, no heavy panting, no scratching at doors or carpet... just mellow nap time. I love these little miracle chews, and I recommend them to all my friends and family that have nervous pups."

Anna

"Skin & Coat saved my German Shepherd. My pup would not stop biting & itching his legs due to dry skin to the point he was losing all his hair there. I tried this and after a week I noticed him stop biting. In 2 weeks, his hair was coming back. I am very impressed. He never bites or itches like he was. Great product."

Denise

"I love Vet IQ Skin & Coat! My dogs love taking them everyday! I have noticed that my Corgi is no longer shedding and his coat is soft and shiny! I highly recommend this product and will be ordering more!"

Manda

"My female eats these readily in her breakfast without me having to mash it into her wet food. I have no complaints. I told my vet what Multivitamin I had them on and he replied with 'that's a good one' which I take as 'keep doing that'. Dogs are happy, my bank account is happy, and I enjoy not having to 'hide' them."

Paige

Find what your
Pet Needs Most

Let's find out! Get a recommendation based on your dog's behavior, lifestyle, and needs.

SHOP BY CATEGORY

Looking for something specific? Start with your dog's needs, or explore all our products to find the perfect match!

TRUSTED QUALITY.
IT'S IN OUR NAME.

Everything we make passes the hardest test there is a recommendation by a licensed vet. It's not just the right thing to do - it's part of our DNA. It's why we started in the first place.